Sundial’s projects examine the various intersections between Consumer Understanding, Product Development and Marketing Communications
By understanding customers at every stage of the product lifecycle, you can deliver a product with a compelling value proposition that meets your customers’ current, evolving and future needs. We design and implement studies that enlighten and direct your company on how to best leverage this deep customer understanding. Example: Customer Loyalty
Developing a communications strategy involves many complex elements: understanding competitive perceptions, establishing a clear competitive advantage, and translating everything into a compelling communication strategy. But you still need to translate that strategic vision into compelling marketing communication materials. Our research informs the development of strategic platforms, which includes testing the effectiveness of traditional, online and social media efforts.
Example: Brand Positioning
Product optimization means making the most with what you’ve got and differentiating it from the competition. And that what successful market research does for you: you’re able to understand the competition, determine where each competitor fits in the mind of target customers, and find a niche for your product or service. Market research can also help to refine your offering, optimize the market opportunity, and guide successful brand or line extension efforts. With our research and insights, we can help you to uniquely position your product or service.
Example: Purchase Decision