Our clients value us for our team orientation in which each project is led by a senior partner and staffed by only senior, best-in-class moderators and project managers.
A full-service market research firm
Sundial specializes in conducting strategic market research projects in healthcare and consumer markets. Founded by Nancy Kelber and Kristin Simcox, we’re a certified women owned business that brings you a team of best-in-class researchers.
Insight that grows your brand
We transform research into insight by using an optimal blend of innovative and traditional methodologies. Our approaches typically combine traditional, proven methodologies with innovative projective techniques.
A focus on results
Our clients enjoy working with us. But what they really appreciate are the results we deliver.
The depth and breadth of our healthcare and consumer projects include Pharmaceuticals, Biotech, Managed Care, Surgical, Retail, CPG and Business Services
A global company
We’re available for market research projects across the U.S, Asia, Europe and South America.
We give back
We believe in contributing to our community and making the world a better place.
Pharma Market Research Director
When I think of Sundial, I think of a cerebral, strategic partner that can help me think through challenging business issues.
Pharma Consumer Insights Director
As our business partner of the year, your outstanding contribution to our [condition] buying process portfolio positioning and co-selling initiative have led to the substantial advancement of strategic thinking and key business decisions for the [condition] franchise.
Biotech Research Manager
The final report you did for that research was the best report that I've ever gotten from a vendor! I really appreciate all of the hard and thoughtful work you put into it!!!
Pharma Research Director
My list of "great moderators" is really short and you're on it. I always know that you are constantly thinking about the research and how best to get the answers. You never stop thinking.
1% to Charity
Sundial donates 1% of our annual profits to charitable causes.
Green Research Discount
Pro Bono Research
We dedicate a portion of our time to projects for charitable organizations.