Our research elevates the insights to a higher strategic level, helping you to capture markets, grow mindshare, and extend the success of your brand.


We provide creative problem solving, unmatched moderating and a collaborative, partnership-oriented work process.


In order to turn insights into action, you need a research partner that shares your passion for the success of the brand, and inspires confidence at every step along the way.

The Sundial Approach

We provide consultative market research that incorporates a strong strategic perspective – based on our expertise – into all types of research. Our clients value us for our team orientation in which each project is both led by a senior partner and staffed by only senior, best-in-class moderators and project managers.

Helping You Focus on Decisions

You want to spend less time digesting reports and more time making critical decisions. That’s the premise that guides our approach to moderating, analysis and reporting.

Diverse Industry Experience

Our depth of experience includes healthcare, biotech, medical device, retail, CPG and business services.

Full Service Market Research Firm

Sundial specializes in market research projects for healthcare, pharmaceutical and biotech clients. We’re a certified women-owned business that brings you a team of best-in-class researchers.

Providing the full range of methodologies

By employing both innovative and traditional techniques, we uncover the key insights you need to successfully market your brand.


We use a mix of cutting-edge qualitative analysis tools and proven behavioral analytics approaches to help you get the most from your research insights


We specialize in conducting global market research to assist our clients in capturing the unique needs and nuances of a diverse marketplace

Integrated Qual-Quant

We partner with best-in-class quantitative researchers to provide seamless qual-quant projects

Hybrid Qual-Quant

Hybrid research combines standard qual interviews with quantifiable data among a large sample size

Custom Methodologies

We blend traditional and novel approaches to suit your objectives, timing and budget

Team of professionals

Sundial is a certified Women-Owned business in which the co-founders, Nancy and Kristin, work on all projects as Strategic Leads.  As a high touch boutique research firm, each project is staffed by highly experienced moderators and project managers.

Nancy Kelber

Nancy Kelber

President & Co-Founder
Strategic Lead

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Kristin Simcox

Kristin Simcox

Vice President & Co-Founder
Strategic Lead

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Pharma Market Research Director

When I think of Sundial, I think of a cerebral, strategic partner that can help me think through challenging business issues.

Pharma Consumer Insights Director

As our business partner of the year, your outstanding contribution to our [condition] buying process portfolio positioning and co-selling initiative have led to the substantial advancement of strategic thinking and key business decisions for the [condition] franchise.

Biotech Research Manager

The final report you did for that research was the best report that I've ever gotten from a vendor!  I really appreciate all of the hard and thoughtful work you put into it!!! 

Pharma Research Director

My list of "great moderators" is really short and you're on it. I always know that you are constantly thinking about the research and how best to get the answers. You never stop thinking. 

1% to Charity

Sundial donates 1% of our annual profits to charitable causes.

Green Research Discount

We offer a 10% discount on market research projects for environmentally friendly products.

Pro Bono Research

We dedicate a portion of our time to projects for charitable organizations.