We conduct research at each stage of the medication lifecycle.
By understanding customers at every stage of the product lifecycle, you can deliver a product with a compelling value proposition that meets your customers’ current, evolving and future needs. We design and implement studies that enlighten and direct your company on how to best leverage this deep customer understanding.
- Buying Process (click for case study)
- Insight Mining & Emotive Drivers
- TPP Testing
- Segment Portraits
In order to develop a compelling communications strategy, you must first understand competitive perceptions and establish a clear competitive advantage. Let Sundial perform the research that will ultimately allow you to increase awareness and expand market share.
- Positioning (click for case study)
- Competitive Landscape
- Brand Personality
Marketing Communication Development
The communications strategy creates an understanding of how people perceive your brand; it also creates a true competitive advantage. But now you need to translate those findings into persuasive marketing communication materials. Our research informs the strategic and tactical development of various messaging platforms.
Click below for Launch Materials Research case study.
- Unbranded/Branded Concept Testing
- Message Testing
- VisAid Testing
- Website Usability
While your goals are product adoption and continued growth, you must also prepare for potential objections in order to create post-launch marketing strategies. We can guide you to the insights necessary to drive adoption and manage changes throughout the product lifecycle.
- Drivers & Barriers (click for case study)
- Objection Handling
- Message Recall
- Competitor War Gaming
- Access & Affordability
Providing the full range of methodologies
By employing both innovative and traditional techniques, we uncover the key insights you need to successfully market your brand.
Qualitative research is a thorough process. It starts with the formulation of clear objectives, then incorporates proven yet innovative methodologies. We engage participants with rich stimulus materials and creative techniques, and finish with insights that provide a solution to your marketing challenges.
Many of our projects require multiple phases of research, including both qualitative and quantitative objectives. Because of our partnerships with best-in-class quantitative researchers, we can create seamless, integrated qual-quant projects.
These medium base-size studies combine fluid, deep qualitative questioning with some quantitative elements such as attribute ratings. This methodology is appropriate when working with a limited respondent population size that precludes representative quantitative methodologies, and when it’s required to undergo deep probing of emotions, needs and perceptions.
Our services extend beyond the U.S. We’re available to conduct research for companies with interests in Europe, Asia and South America.
We blend traditional and novel approaches to suit your objectives, timing and budget. Methodologies include IDI, TDIs, dyads, groups, on-site interviews, community boards, shop-alongs, and in-home ethnographies, and self-documentary mobile studies.
We specialize in conducting global market research to assist our clients in capturing the unique needs and nuances of a diverse marketplace. We have conducted dozens of global projects, including insight mining, customer journey, and marketing communications research.
Sundial has recent experience in a variety of European countries (UK, DE, FR, ES, IT), as well as Japan, Australia, Mexico, Canada, Columbia, and Brazil.
In-person and web-assisted capabilities as appropriate for the locale, target, and topic.
One Point of Contact
We handle all project coordination details to enable a smooth multi- country research experience.
All of our partnering moderators are fully vetted for overall quality of moderating, reporting, and relevant experience.
1% to Charity
Sundial donates 1% of our annual profits to charitable causes.
Green Research Discount
Pro Bono Research
We dedicate a portion of our time to projects for charitable organizations.