Nancy has 25+ years of marketing, advertising, and market research experience, across the diverse industries of entertainment, healthcare, retail and CPG. Clients rave about Nancy because of her tireless work ethic and the level of care she puts into each research project.
Nancy’s specialty areas include insight mining and emotional exploration; purchase decision making; brand positioning; marketing communication development and evaluation. One of her greatest strengths is developing brand strategies, which makes her an invaluable resource for clients needing help with their product messaging and positioning.
Nancy previously managed market research operations at KBP for 15+ years which consisted of qualitative and quantitative research services. Prior to that Nancy was in supervisory positions at Foote, Cone & Belding and Young & Rubicam. Nancy gained her initial experience in the pharmaceutical marketing and sales for Upjohn and Bristol Myers. Nancy holds a BS from Northern Illinois University.