Research Capabilities
We conduct research at each stage of the medication lifecycle.
Providing the full range of methodologies
By employing both innovative and traditional techniques, we uncover the key insights you need to successfully market your brand.
Qualitative
Qualitative research is a thorough process. It starts with the formulation of clear objectives, then incorporates proven yet innovative methodologies. We engage participants with rich stimulus materials and creative techniques, and finish with insights that provide a solution to your marketing challenges.
Integrated Qual-Quant
Many of our projects require multiple phases of research, including both qualitative and quantitative objectives. Because of our partnerships with best-in-class quantitative researchers, we can create seamless, integrated qual-quant projects.
Hybrid Qual-Quant
These medium base-size studies combine fluid, deep qualitative questioning with some quantitative elements such as attribute ratings. This methodology is appropriate when working with a limited respondent population size that precludes representative quantitative methodologies, and when it’s required to undergo deep probing of emotions, needs and perceptions.
Global
Our services extend beyond the U.S. We’re available to conduct research for companies with interests in Europe, Asia and South America.
Custom Methodologies
We blend traditional and novel approaches to suit your objectives, timing and budget. Methodologies include IDI, TDIs, dyads, groups, on-site interviews, community boards, shop-alongs, and in-home ethnographies, and self-documentary mobile studies.
Global Research
We specialize in conducting global market research to assist our clients in capturing the unique needs and nuances of a diverse marketplace. We have conducted dozens of global projects, including insight mining, customer journey, and marketing communications research.
Global Span
Sundial has recent experience in a variety of European countries (UK, DE, FR, ES, IT), as well as Japan, Australia, Mexico, Canada, Columbia, and Brazil.
Flexible Methodologies
In-person and web-assisted capabilities as appropriate for the locale, target, and topic.
One Point of Contact
We handle all project coordination details to enable a smooth multi- country research experience.
Foreign Moderators
All of our partnering moderators are fully vetted for overall quality of moderating, reporting, and relevant experience.
1% to Charity
Sundial donates 1% of our annual profits to charitable causes.
Green Research Discount
Pro Bono Research
We dedicate a portion of our time to projects for charitable organizations.